Claire's is a chain of over 3,000 shops worldwide and can boast an astonishing 80 million pierced ears! Founded in 1961, the company is the world leader on the fashion accessory and fake jewellery market with
outlets in over 35 different countries. It has 19,000 collaborators and France's network currently runs to 213 shops.

Claire Matha's contribution to Claire's

  • Following a lull in development activities in France, Claire was put in charge of this project
  • With the arrival of new competition (Six, Moa, etc.), Claire reactivated the development of the brand
  • Initiated a specific communication campaign for Property Managers & landlords concerning the novel strategy as defined by the new American shareholders of the group.

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