GO Sport

GO Sport
Sports equipment specialist, the GO Sport group is one of the main distributors of sports equipment in France and Poland through the GO Sport brand (created in 1978) and the Courir brand (created in 1980).
Third largest distributor on the sports market, the group has been unfolding a new concept in its shops since 2010. This is based on attracting a more feminine clientele, offering up-market brands, fashion and technical products along with the launch of new international brands, the implementation of exclusive, innovative partnerships and extending their range of textiles and accessories.

GO Sport now offers the very best selection of top brands and the new layout of the shops enhances the different sporting worlds. The architecture of the shops, the signposting and the organisation of the different sales areas are an invitation to discover three distinct zones: performance, fashion and entertainment. This new concept highlights GO Sport's goal of being the global sports specialist and major partner for sports brands.

Leader on the fashion trainer and urban footwear market, Courir is the streetwear specialist. All the best trainers are presented via a three-fold concept: fluidity, clarity and cutting edge meaning clients feel both unique and privileged.

The group continues to develop and expand its international programme through franchises. In 2010 it opened 6 new GO Sport outlets in Dubai, Martinique, Guadeloupe, Syria, Belgium and Jordan.

Claire's mission for GO Sport :

Claire Matha assists the group's real estate director in defining and implementing the policy for negotiating the renewal of leases and any legal aspects pertaining to the rental of premises for Courir and GO Sport.

Key figures :

  • 123 GO Sport shops in France, 8 in Belgium and 24 in Poland ;
  • 169 Courir shops in France ;
  • Annual turnover of the Group in 2010 was €683.1 million from its 362 sales outlets ;
  • The GO Sport group is present in over a dozen countries including Saudi Arabia, Jordan, Qatar, Luxembourg, Dubai, etc. with 44 sales points (28 GO Sport and 16 Courir).

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