The Marc Orian group, created by Sylvain Krief in the 1980s, has found its place on the jewellery market through its outlets and an implantation
strategy based on shopping centres. With nationwide coverage in France, it has developed thanks to its concept of a chain store offering an attractive price/quality balance. The company has been run by Qualium (ex-CDC Capital Investissement) since it bought out Credit Agricole Private Equity in 2006. In October 2010 the two major jewellers based in shopping centres – Marc Orian and Histoire d'Or – were bought by the same investment company, Bridgepoint
(Sources : Le Figaro, Dynamique commerciale)
(*) L'enseigne Marc Orian a été créée par Sylvain Krief dans les années 1980.
Claire Matha's contribution to Marc Orian : Claire joined the management team in 2006 and was put in charge of the Business Development department with two specific objectives: optimize lease management for all the outlets and ensure effective lease renewal when this was conducive to repositioning the brand on a very competitive market.